Cost-Effective Personalisation Platform for 30M Users of Ringier Axel Springer
November 18, 2019
Profit margins in the digital publishing business leave no place for flirting with expensive experiments. How to choose an appropriate approach to personalization that works well not only in theory but in the real world? How to ensure cost-efficiency & future-proofness not covered by academic research? How to respond to changing business requirements in no time? Draw from our experience of building a pragmatic, real-world personalization platform for 30M users of Ringier Axel Springer.