PAW FOR BUSINESS BERLIN AGENDA
Berlin - October 5-6, 2022

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October 5, 2022

Wednesday

Wed

9:00 am

Wednesday

Wed

9:05 am

October 5, 2022 9:05 am

The Data-2-Value Transformation

Speaker: Norbert Wirth, Global VP Data, Payback

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

Wednesday

Wed

9:50 am

October 5, 2022 9:50 am

Sponsored Session – Explain(able) AI – From Black box to Grey Box

Speaker: Prof. Dr. Frauke Schleer-van Gellecom, Director, PwC

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

Wednesday

Wed

10:45 am

October 5, 2022 10:45 am

10:45 am: Predictive Subscription Lifecycle Marketing at DIE ZEIT

Speakers: Vanessa Gatzen, Customer Relationship Manager, ZEIT Alexander Steinke, Data Analyst, ZEIT

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

11:15 am: Attribution at Springer Nature: Understanding the Journey of Journal Submissions

Speaker: Dr. Nina Meinel, Senior Data Scientist, Springer Nature Technology and Publishing Solutions

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

October 5, 2022 10:45 am

Leveraging Zero-trust Architecture Principles to Achieve World-class Enterprise Data Governance

Speaker: Anna Kramer, Consultant, Kepler Cannon

Moderator: Frank Pörschmann, Deputy Chairman, Digital Analytics Association Germany e.V.

Room:Rubin

Wednesday

Wed

11:50 am

October 5, 2022 11:50 am

Boost your Customer Understanding Using Survival Analysis

Speaker: Justin Neumann, Data Scientist, Sales Impact

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

October 5, 2022 11:50 am

Next Generation Data Mesh for Machine Learning

Speaker: Dr. Thomas Wollmann, VP of Machine Learning Engineering, Merantix Momentum

Moderator: Frank Pörschmann, Deputy Chairman, Digital Analytics Association Germany e.V.

Room:Rubin

Wednesday

Wed

2:00 pm

October 5, 2022 2:00 pm

2:00 pm: A Simple Approach to Simultaneously Optimize Models and Business at EnBW

Speaker: Dr. Andreas Stadie, Data Excellence Lead, EnBW

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

2:30 pm: How Eye Contact with a Robo-Advisor Shapes Investment Decisions

Speakers: Dr. Carolin Kaiser, Head of Artificial Intelligence, Nürnberg Institut für Marktentscheidungen René Schallner, Manager Technology Lab & Senior Researcher, Nürnberg Institut für Marktentscheidungen

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

October 5, 2022 2:00 pm

Dealing With the New Artificial Intelligence Act: How to Build Compliant and Risk-proof AI

Speaker: Ayush Patel, Founder, Censius

Moderator: Frank Pörschmann, Deputy Chairman, Digital Analytics Association Germany e.V.

Room:Rubin

Wednesday

Wed

3:05 pm

October 5, 2022 3:05 pm

3:05 pm: Designing Geo-Experiments at Google: A Privacy-friendly Tool to Measure Advertising Incrementality

Speaker: Dr. Christoph Best, Senior Data Scientist, Google

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

3:35 pm: An Approach to Optimize Personalized Treatments in CRM-Campaigns at PAYBACK

Speakers: Rafal Pakoca, Data Scientist, Payback Jan Binder, Data Science Expert, Payback

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

October 5, 2022 3:05 pm

Continuous Integration for Machine Learning Applications – A Practical Example

Speaker: Matthias Niehoff, Head of Data & AI / Data Architect, codecentric AG

Moderator: Frank Pörschmann, Deputy Chairman, Digital Analytics Association Germany e.V.

Room:Rubin

Wednesday

Wed

4:30 pm

October 5, 2022 4:30 pm

AutoML for the Entire Modeling Project

Speaker: Dean Abbott, Co-Founder and Chief Data Scientist, SmarterHQ

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

October 6, 2022

Thursday

Thu

9:00 am

Thursday

Thu

9:05 am

October 6, 2022 9:05 am

Six Business Skills Critical for Data Scientists

Speaker: Dr. David Stephenson, Author and Founder, DSI Analytics

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

Thursday

Thu

9:50 am

October 6, 2022 9:50 am

The key to AI success is probably right under your nose

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

Thursday

Thu

10:30 am

October 6, 2022 10:30 am

Building a Marketing Data Lake for Predictive Analytics at ImmoScout24

Speakers: Dimitri Visnadi, Data Consultant, Vanalize Stephan Götze, Team Lead MarTech, ImmoScout24

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

October 6, 2022 10:30 am

How to Make the Opposite Not Attract? On a Date with the Similarity Learning

Speaker: Kacper Lukawski, Developer Advocate, Qdrant

Moderator: Norbert Wirth, Global VP Data, Payback

Room:Rubin

Thursday

Thu

11:35 am

October 6, 2022 11:35 am

Using Matrix Factorization for Real-time Personalization of Volkswagen Websites

Speakers: Julian Stolte, Product Owner Personalization, Volkswagen Ute Orner-Klaiber, Data Scientist, Smart Digital

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

October 6, 2022 11:35 am

How to Detect Silent Failures in Machine Learning Models

Speaker: Wojtek Kuberski, Co-Founder, NannyML

Moderator: Norbert Wirth, Global VP Data, Payback

Room:Rubin

Thursday

Thu

1:30 pm

October 6, 2022 1:30 pm

1:30 pm: Power of Explainability for Demand Planning: A Case Study in Retail

Speaker: Ozgur Akarsu, Head of AI & Data Analytics, KocDigital

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

2:00 pm: AI Optimization of the Markdown Process: How Benetton Raised Revenues with a Prescriptive Approach

Speaker: Benedetto Cavicchi, Data Project Manager, Evo Pricing

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

October 6, 2022 1:30 pm

Real-time Fraud Detection: Challenges and Solutions

Speaker: Fawaz Ghali, Developer Advocate, Hazelcast

Moderator: Norbert Wirth, Global VP Data, Payback

Room:Rubin

Thursday

Thu

2:35 pm

October 6, 2022 2:35 pm

2:35 pm: How Data Literacy Drives Innovation – The Digital Academy Approach at EWE

Speaker: Hauke Thaden, Data Scientist, EWE AG

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

3:05 pm: Efficient Data-Driven Marketing: Machine Learning at Major Telecom and Banking Companies

Speaker: Tamer Keshi, Data Science Consultant, TD Synnex

Room:Saphir 2

October 6, 2022 2:35 pm

Causal Geographical Experimentation in Marketing Made Easy

Speaker: Nicolas Cruces, Marketing Science Partner, Meta

Moderator: Norbert Wirth, Global VP Data, Payback

Room:Rubin

Thursday

Thu

4:00 pm

October 6, 2022 4:00 pm

Predicting Wall Street Using Artificial Intelligence and New Alternative Data Sources

Speaker: Anasse Bari, Professor of Computer Science - Director of the AI and Predictive Analytics Lab, New York University

Moderator: Martin Szugat, Founder & Managing Director, Datentreiber GmbH

Room:Saphir 2

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