How Machine Learning Helped RTL to Become a Streaming Broadcaster

date:

November 16, 2020

Time:

9:10 am

Summary:

When RTL startet to broadcast german content in 1984 it was received initially by just a handful of roughly 200.000 households. In the past years Mediengruppe RTL became the biggest broadcaster in Germany. However, with the advent of large scale VOD streaming services viewing behaviour started to change. In 2018 we launched our own VOD streaming service TVNOW. To support the growth of TVNOW we are leveraging state of the art statistical analyses, AI and machine learning techniques. We are developing models to gain insights about the effectiveness of our communication channels and formats in generating inflow. We are building in house recommender systems to increase the click through rate of our videos – just to name a few of our big data projects. In total we do see the future and these developments will contribute significantly to our transformation in becoming a major future streaming broadcaster and as such repeat the success of our predominantly linear past.

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