Karin Immenroth

Role:

Chief Data&Analytics Officer

Company:

Mediengruppe RTL Deutschland GmbH

Bio:

Karin Immenroth, born in Munich in 1980, studied Communication, Analytics, Insight, Econometrics, and Data Analysis at Ludwig-Maximilians Universität in Munich. She started her career in Munich in 2006, first at the Mediaplus Group and then at Burda Forward Advertising. From 2011 to 2017 she held various positions within the Analytics & Insights department at the media agency MEC, most recently as Chief Analytics Officer. In 2018 she was responsible for the Analytics & Insights department at Wavemaker, working subsequently as Chief Analytics Officer and managing director of [m]Science GmbH, the central market and media research organization of GroupM Deutschland. Since October 2019 she has been Chief of Data & Analytics at the Mediengruppe RTL Deutschland, where she is responsible for data strategy, analysis, and science as well as viewer, market, and media research for the entire Mediengruppe RTL. In addition, she and her team are a competence center for data and research for the cross-media marketer Ad Alliance.

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