René Traue


Senior Data Scientist




René studied business administration (at Nordakademie Elmshorn) and business informatics (at the University of Erlangen-Nuremberg). Before he joined GfK, he blended loyalty card, transaction, geographical, and market research data at a German drugstore chain. At GfK, he has worked as a Data Scientist in the DataLab and SUPERCRUNCH units, and nowadays at Global Data Science, where he focuses on developing end-to-end prescriptive analytics solutions.

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