René Traue

Role:

Senior Data Scientist

Company:

GfK

Talks

Data Science Development Lifecycle – Everyone Talks About It, Nobody Really Knows How to Do It and Everyone Thinks Everyone Else Is Doing It

Bio:

René studied business administration (at Nordakademie Elmshorn) and business informatics (at the University of Erlangen-Nuremberg). Before he joined GfK, he blended loyalty card, transaction, geographical, and market research data at a German drugstore chain. At GfK, he has worked as a Data Scientist in the DataLab and SUPERCRUNCH units, and nowadays at Global Data Science, where he focuses on developing end-to-end prescriptive analytics solutions.