Bio:

René studied business administration (at Nordakademie Elmshorn) and business informatics (at the University of Erlangen-Nuremberg). Before he joined GfK, he blended loyalty card, transaction, geographical, and market research data at a German drugstore chain. At GfK, he has worked as a Data Scientist in the DataLab and SUPERCRUNCH units, and nowadays at Global Data Science, where he focuses on developing end-to-end prescriptive analytics solutions.