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Founder and Managing Director
Alwin is the Founder and Managing Director of the data analytics and technology boutique Haensel AMS, with offices in Berlin and New York. He holds a Phd in Mathematics and studied in London, Berlin and Amsterdam. His main fields of interest are the modeling of individual customer purchasing behavior to optimize pricing and marketing strategies. Most recently, he concentrated on eCommerce topics such as: Conversion Attribution, optimal SEA bid strategies, recommendations, dynamic pricing.