David Raab


Founder and CEO


CDP Institute


David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. Mr. Raab named the CDP category in 2013 and has been active in defining it ever since. He founded the CDP Institute in 2016. 

As a consultant, author, and speaker, Mr. Raab has been helping marketers to make better use of technology since 1987. Typical consulting projects include marketing process analysis, architecture planning, needs definition, and vendor selection. Mr. Raab also consults with industry vendors on product and business strategy.  He regularly speaks at conferences around the world.  

Mr. Raab has published hundreds of articles on marketing technology and is author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com. Prior to his consulting career, Mr. Raab held senior marketing positions in the publishing and continuity industries.

Mr. Raab holds a bachelor’s degree from Columbia University and MBA from the Harvard Business School.  

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