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November 16, 2020
In recent years, broadcast TV has been adopting digital channels to stream and monetise their content, but by harnessing their video assets and applying AI to these massive lakes of data, the traditional channel of TV advertising can be enhanced to deliver more value to the advertiser and revenue gains for the broadcaster. This is both a challenging and fruitful way forward for broadcast TV advertising. The use case to be considered in this presentation focuses on learnings from developing 7CAP (7 Contextual Advertising Platform), which delivers contextual advertising to broadcast TV. From this presentation, you will come to understand not only the data science challenges to deliver the platform, but also the commercial complexities that directed the data science approach. At the conclusion of this presentation we will share a demonstration of the platform and the results for one of our clients.