How Eye Contact with a Robo-Advisor Shapes Investment Decisions


October 5, 2022


2:10 am



Making eye contact is one of the most powerful ways to build relationships—whether it’s a new date or a potential business partner. But is it also true for robo-advisors which give consumers investment advice? Today many consumers do not trust robo-advisors, which are mostly text-based interfaces. In this talk, we present a new robo-advisor prototype in the form of a virtual social robot that makes eye contact and show how it impacts consumer trust and investment decisions in online experiments.

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