Building a Marketing Data Lake for Predictive Analytics at ImmoScout24
Date:
October 6, 2022
Time:
10:30 am
Track:
Room:
Saphir 2
Summary:
Immobilienscout24 went from outsourcing Marketing PPC activities to creating their own Marketing and Data capabilities. The data lake enables cross channel performance dashboards, predict sales and spending volume, create automated campaign alerts and outlier detection. In this case study, we will outline the lessons learned and the impact it had on both marketing and data teams.