Confirmed Sessions
November 18-19, 2019 - Berlin

August 22, 2019
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Predictive Analytics

Speakers:

David Raab

Speakers:

David Raab

Behind the Buzzword: Understanding Customer Data Platforms in the Light of Predictive Analytics

date:

August 22, 2019

Time:

5:42 pm

Track:

Summary:

Customer Data Platform (CDP) systems are the newest answer to an old question: how to assemble a complete view of each customer. This session explores the reality of what CDPs can and cannot do, how CDPs differ from other systems, the types of CDP systems available, and how to find the right CDP for your purpose, especially with regard to data science projects and predictive modeling. You will come away with a clear understanding of where CDP fits into the larger data management landscape, what distinguishes CDP from older approaches to customer data management, and the state of the CDP industry in Europe.  

August 22, 2019
Improving Forecasts of Machine Learning Algorithms by the Maximum Entropy Approach

Improving Forecasts of Machine Learning Algorithms by the Maximum Entropy Approach

date:

August 22, 2019

Time:

5:42 pm

Summary:

Machine learning algorithms for time series forecasting have become increasingly powerful in recent decades. Nevertheless, not only the quality of the forecasts is important, but also their acceptance by the staff. Especially with regard to automatic forecasts, distrust may arise among dispatchers. Furthermore, long-standing employees often have a detailed overview of customer behavior, market situation and other important factors. Therefore, it makes sense to include this expert knowledge in the predictions of complex algorithms. This can be achieved through the maximum entropy approach, which is discussed in this presentation. The approach is derived in detail and applied to real data.

August 22, 2019
Topic Coming Soon

Topic Coming Soon

date:

August 22, 2019

Time:

5:42 pm