Bio:

Dr. Tamer Keshi is an international expert and leader in Advanced Analytics and Business Optimization. He established Data-driven Marketing across world leading companies such as Deutsche Telekom – T-Mobile and GE Capital Bank. In 2012 Tamer joined Saudi Telecom Company (STC) to establish Analytics and Drive Business Success. In 2015, STC won the Teradata Global Award for Analytical Excellence and in 2017, STC beat Emirates Airline‎ to rank as Middle East’s most valuable brand.