Bio:

Nina is Head of Segmentation and Personalisation at Springer Nature Group, a global research, educational, health, and professional publisher – with nearly 10k team members worldwide. The group publishes 410k+ research papers and 13k+ books per year, downloaded 2.9bn times per year.

Nina brings 10+ years of passion in data analytics and data science in various industries as market research, insurance and publishing. Her main focus is combining forecasting, attribution allocation and customer journey analysis.