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Dr. Florian Artinger is a behavioural and data scientist with a PhD in economics. He is a co-founder/partner of Simply Rational, a spin-off from the Max Planck Institute, where he also works as a research scientist. Simply Rational is a consulting and training company specialized in predictive analytics, behavioural science, and organizational change. Reference customers include Morningstar Investment Management, Swiss Life, and the DFB.